SWOT Analysis of Toyota Prius

STRENGTHS:

1. Environment friendly and provides reduced carbon emission
2. Elegant interiors and beautiful exteriors

Toyota Prius

3. Exceptional fuel efficiency
4. Three modes available for driving: for fuel efficiency, for low exhaust emissions, for excellent performance
5. Nearly 3 million sales in over 70 countries establishes its popularity around the world
6. Toyota’s good brand image

WEAKNESSES:
1. Slightly High price as compared to petrol models
2. High maintenance cost being hybrid models

OPPORTUNITIES:
1. Can gain from first movers advantage in hybrid segment
2. Better distribution and servicing network
3. Reduction of costs for several markets like India can help improving sales
4. Launching a good advertising campaign can boost the sales in India
THREATS:
1. Higher purchase price and maintenance costs may defer the customer
2. Competition offering innovative features at lower price